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Sunday, January 11, 2009

Detroit Auto Show: Lamborghini presents highly individualized super sports cars


The only models introduced at the Lamborghini press event today had eating disorders and Lambo-level designer clothing. A gallery for men, women and dragons below.

Opening a Lamborghini press conference with bad techno music and waifish models wearing padded ski jackets and other clothes with the brand's logo emblazoned on it seems appropriate given the image the brand presents: pretentious vapid rich people with fake tans. It does present a fiction, though, as few beautiful people own a Murcielago and even fewer, we imagine, wear Lamborghini clothing.
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