Mazda Motor Corp on Monday held a commemorative ceremony to mark the production kickoff of the all-new Mazda Biante minivan at its Ujina Plant No.1 near Mazda�s headquarters in Hiroshima. Sales of the Mazda Biante are scheduled to commence in Japan on July 8.
Mazda President Hisakazu Imaki said, �The launch of the all-new Biante marks Mazda�s entry into Japan�s mid-size �tall� minivan segment. In terms of sales volume, it is second only to the compact car segment, where we introduced the all-new Mazda Demio last year. As the latest product to embody Mazda�s Zoom-Zoom tradition, the Mazda Biante will enable us to appeal to an even wider range of customers with vehicles that �look inviting to drive, are fun to drive, and make you want to drive them again.��
The 8-seat Biante minivan was developed under the concept,
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